The ask: pick a group session — Wednesday 5 or Thursday 6 August, whichever suits your time zone — or book a one-to-one with Ryan and David instead. Either way, make sure your show is in the conversation: Ryan can't sell a show he can't measure.
And if this sounds like one more agency taking a cut — that's the right question. Bring it to the call.
Satoshi Services works in partnership with JoneKiri, for the benefit of the Satoshi Bitcoin Creators. There is no change to the commercial business model between Satoshi Services and the creators: you pay the agreed percentage, and only after the sponsor has paid you.
The why: we've engaged Ryan Rose, Founder & CEO of JoneKiri, to sell brand sponsorships across the whole Satoshi roster — sixteen shows, pitched to brands as one cluster. Pooled, your show becomes part of a single buy for advertisers who want reach across Bitcoin media: host-read audio, video, newsletter and social packaged as one campaign. The cluster goes to market with the shows whose numbers are in — a show that isn't in the deck isn't in the buy.
JoneKiri is a talent and brand-partnership agency for premium podcasts, YouTube creators and social talent. Founder Ryan Rose came up through Horizon Media — the world's largest privately held media agency — and built the podcast division at UK radio giant Global before starting JoneKiri in 2021. The agency runs the sponsorship relationship end to end — proposal, host-read, renewal — for brands such as Airbnb, American Express, Cash App and Shopify, across a roster including The Investor's Podcast Network, The Iced Coffee Hour and Heal Squad: one billion-plus combined reach. Recent campaigns include Maria Menounos × Macy's and ShaqFu Radio × Jack in the Box.
The same model applies to the Satoshi roster: on their own, several of our shows are a small niche. Grouped as a Bitcoin media cluster, they are a proposition a marketing executive can say yes to in one meeting.
Before JoneKiri takes this to brands, they need every show's listenership, deliverables and rate card confirmed and consistent — the difference, in Ryan's words, between a network that looks "buttoned up" and one that stalls a deal before it starts.
And it's more than ad slots. JoneKiri sells founder-interview episodes, newsletter placements, custom content and live events — and handles the ad operations and campaign reporting itself, so the creator makes the show and the paperwork happens seamlessly.
This briefing covers the opportunity, what JoneKiri needs from each show, and how to book a one-to-one if your show needs more time. No cost, no commitment — this is the introduction.
For the full picture — services, roster and brand partners — read the JoneKiri one-sheet (PDF).
Who JoneKiri is, the sixty-podcast cluster deal as a working example, and what pooling the Bitcoin roster could mean for each show's advertising revenue.
Confirming listenership, ad formats and deliverables, and signing off the rate card so JoneKiri can take an accurate offer to brand partners.
Questions, and how to book a one-to-one with David and Ryan if your show needs a longer conversation.
This is what Ryan's team will ask about your show. Satoshi Services already holds some of it, and Ryan has been given what's on the Satoshi Services website — so treat this as filling the gaps and confirming what's current. Whatever's missing is your show's homework before the roster goes to market.
Rate card — your price list: what a host-read, a video integration or a newsletter slot costs on your show. Ryan's team has drafted one per show from the Satoshi Services website; you'll be asked to confirm it.
Rep firm — an agency with the rights to sell your ad inventory to brands, which is what JoneKiri would be for this roster. If someone already sells for you, say so — it changes the deal, it doesn't kill it.
Impressions vs downloads — impressions count every time an ad is heard across all your episodes in a month; downloads-per-episode counts one episode's audience. With Dynamic Ad Insertion on, you sell impressions; without it, you sell downloads.
Tell us who you are and which session suits you. We'll send the calendar invite with the Google Meet link straight back to the contact channel you give us.